Learning by building
I have a Master's degree in Industrial Design, where design and engineering come together.
But most of what I've learned came from building.
Whenever I had an idea and didn't know how to make it, I learned the skill myself.
Over the years I've worked with Unity, 3ds Max, Cinema 4D, SolidWorks, Onshape, Illustrator and many other creative and technical tools. Today I'm equally excited by AI, automation and the new ways they help bring ideas to life.
I don't learn software because I enjoy collecting skills.
I learn it because every new tool gives me another way to create, solve problems and think differently.
From toys to digital worlds
After university, I joined Uncle Milton Industries in Los Angeles as a toy designer.
For three years, I designed educational toys as well as licensed products for brands including Star Wars, National Geographic and Discovery.
That experience taught me how great products are developed, manufactured and brought to families around the world. It also made me realize I wanted to create products that could reach millions of children without producing more plastic or filling another shelf.
When one of my own toy designs became the company's bestselling product, I knew it was time to build something of my own.
In 2010, I founded Cubic Frog®.
A life of learning
Long before Cubic Frog®, I studied the Orff approach to music, played piano, classical guitar and viola, and later taught music to preschool children.
I've also lived in five different cities across three continents and traveled to many more.
Those experiences taught me that people can live differently, speak different languages, eat different foods and celebrate different traditions, yet still have far more in common than different.
That shaped the way I think about education.
What I believe
I believe children deserve products made with care.
I believe the real world is already full of wonder.
I believe children should grow up curious about other people, cultures and ways of living.
I believe simple design leaves more room for imagination.
I believe technology should support childhood, not replace it.
I believe parents deserve products they can trust.
I believe wild animals belong in the wild, not behind fences. That's why you'll never find a zoo in our games.
And I believe the best products don't demand a child's attention. They earn it.
Still curious
I founded Cubic Frog® with one simple question:
“Is this actually good for a child?”
It's still the question I ask before every game, every feature and every design decision.
Because after all these years, I'm still learning.
Live to Learn. Learn to Live.