Sixteen years. Eight eras. One independent studio.
Every company has a story. This is ours.
Founded in 2010, Cubic Frog® has grown from a self-funded studio into an independent creator of preschool learning games enjoyed around the world.
The journey wasn't a straight line. There were breakthrough moments, difficult years, mistakes, reinventions, and new beginnings. Looking back, we realized our story naturally falls into eight distinct eras.
We gave each one a name, not because every chapter was great, but because every chapter mattered.
- 012010–2011
Prehistoric
Every journey starts somewhere.
Before Cubic Frog® even had its name, we were simply learning how to make games. Every release taught us something new, and every mistake shaped what came next.
Preschool EduKitty became an early commercial success.
- 022012–2013
Bronze Age
Everything changed.
We discovered our passion for preschool education and began creating games that reached families around the world. For the first time, we knew this could become something much bigger.
iMake Lollipops and EduKitty ABC helped Cubic Frog® find its identity.
- 032014–2017
Golden Age
These were the years that defined our philosophy.
Instead of making more games, we focused on making better ones: simpler, clearer, and more meaningful for young children.
With no investors and almost no marketing budget, our games continued to grow through families sharing them with one another.
- 042018–2020
Silver Age
The App Store changed, and so did we.
We introduced subscriptions, brought our catalog together, and experimented with new ideas while adapting to a rapidly evolving industry.
Cubic Frog® All-in-One brought learning activities together in one collection.
- 052021
Dark Age
Not every year is a success.
Growth slowed, expectations changed, and it became clear we needed to rethink how we built products.
Sometimes progress begins by accepting that something isn't working.
- 062022
Burned
Instead of rushing another product, we rebuilt our tools, our workflow, and our vision from the ground up.
It was our hardest year, and one of our most important.
This is also where EduTravel began.
- 072023
Renaissance
With a clearer purpose, we started again.
EduTravel became our most ambitious project yet, bringing together everything we had learned over more than a decade of designing for children.
- 082024–present
Space Era
A new beginning.
EduTravel represents the future of Cubic Frog®: a larger world, deeper learning, and a renewed commitment to creating thoughtful experiences that help children explore the real world through play.
The journey continues.
Behind every download
Behind every download is a child, a family, or a classroom that chose one of our games.
Over the years, Cubic Frog® has released 37 apps. Thirteen are in the current catalog.
Independent since 2010. Founder-led. Built without investors.
Looking ahead
Sixteen years ago, Cubic Frog® started with a single idea: create software that genuinely helps children learn.
That mission hasn't changed.
We're still independent. Still curious. Still learning.
And we're just getting started.